I have to tell you about my new clothing crush!! I am a lover and admirer of online clothing stores like Ruche Clothing and ModCloth. This new online store is called Avenle (as in Avonlea, the fictional town from the Anne of Green Gables series by L.M. Montgomery--my all time favorite books).
There are so many things to love about this store (and I am not getting paid to say this--it is all my personal opinion and infatuation):
-It was founded by two best friends, kindred spirits to be exact. Andrea and Elizabeth are the Avenle Duo and the epitome of best friends. They even have matching anchor tattoos on one of their fingers. The totally grown up version of the BFF heart necklaces.
-They have cute clothes that no one else has. There are four distinct "Avenle Girls" but you can mix and match between Edgy, Boho, Classic, and Chic.
-Their packaging is done with great care. I feel like a friend sent me a package, not a business.
-They have impeccable taste. Avenle even works with Indie designers around the world and features their work in their carefully curated shop.
-There are faces behind the name. I know a company is supposed to appeal to general public, but I love that this company is personal. I love that I know who these fabulous girls are and feel like I am somehow in a community.
-Their tagline is "Avenle: For the Modern Girl with the Vintage Soul" which I kid you not was one of my personal taglines for my art, though I have not publicized that.
Here are a few images from their Lookbook:
I bought one of their dresses and fell in love! So not only do I identify with their aesthetic, I was also impressed with their product. I bought this hummingbird dress and was pleased with the quality and the cuteness!
Lily Beth Dress | Isabella Dress | Floral Sun Hat
Iceland Poppy Clutch | Aqua Erinite Earrings | Juliet Lace Skirt
I am a watercolor artist located in Southern California.